Public relations and editorial writing are great ways to keep your company or product in front of your audience. This is where ghostwriting can make the difference between starting some buzz and hoping your executives will take the time to write an article. There are many different vehicles that we can use to spread publicity and strong impressions:
Article pitches: Write pitches to publication editors that highlight your company’s unique approach, insight, or expertise.
Press releases: Get good news out to people
Award applications: Enter industry awards and complete the application in a compelling way within limited word counts
Point of view articles: Communicate an executive’s unique position on an issue, impart personality to a product, or begin positioning the company as a thought leader through publication articles, blog postings, and speeches