In a good way, of course. If you advertise—in print, online, outdoors, or radio—make your advertising consistent with your brand’s uniqueness. If you’re trying to change the market’s perception of your company, then let’s do something that they don’t expect and will remember.
These seasonal ads ran in Wine Spectator and Wine Enthusiast. The winery wanted to promote its wines to millennials and ran a concurrent photo contest over social media to capture its followers’ perfect moments. Design by Energy Energy Design.
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he new library sought to transform the community’s perception of a library from rigid to highly relevant. I developed the library’s messaging platform and created options for print ads.
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I worked closely with Energy Energy Design over a period of approximately five years, creating a wide range of advertising and collateral for this premier real estate firm in the San Francisco Bay Area. The APR brand embodies luxury and quality, with a distinctive brand signature that is recognized across the Bay Area. Design by Energy Energy Design.
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