Word choice reflects thinking habits. When your organization sounds like everyone else, it’s assumed that it thinks like everyone else too. We can do better than that.
Advertising
Annual reports
Case studies/success stories
Conference materials
Corporate brochures
Editorial
Market guides
Newsletters
PR pitches and abstracts
Presentations
Press releases
Product literature
Selling guides
Speeches
Video and demo scripts
Websites
White papers
Networking, storage, IoT, data center, big data, wireless, software, hyperconvergence
Wealth management, banking, currency trading, legal
Deception technology, email protection, advanced threat detection, DLP, encryption, SIEM
Retail, pest and wildlife control, veterinary pharmaceutical, orthodontics, nonprofit, senior living communities, wine
|
|
|
|