Let's be consistent.

Your company’s voice should be distinctive and applied across all of your brand’s touchpoints. Consistency is critical to memorability.


To build and maintain customer trust, consistency beats clever. If we can do both, even better. I write within your brand standards and usage specifications. If you don’t have defined standards, I can help you do that. If you want to change your company’s voice, I can help you do that too. These are just a few examples of projects that I help with:

  • Review existing collateral materials and website to identify gaps or disconnects in messaging, voice, tense, and word usage
  • Define a hierarchy of sales materials appropriate to your company’s goals, stage of life, and range of customers
  • Edit existing materials to improve consistency across the brand portfolio
  • Develop and apply new messaging to website and other sales, marketing, and PR materials, including blogs

Brand Extension Clients

Aspect Wealth Management


Blue Cedar

Bohannon Companies

Clos du Val




Menlo Gateway


Retirement Center Management


Varmint Masters