To build and maintain customer trust, consistency beats clever. If we can do both, even better. I write within your brand standards and usage specifications. If you don’t have defined standards, I can help you do that. If you want to change your company’s voice, I can help you do that too. These are just a few examples of projects that I help with:
- Review existing collateral materials and website to identify gaps or disconnects in messaging, voice, tense, and word usage
- Define a hierarchy of sales materials appropriate to your company’s goals, stage of life, and range of customers
- Edit existing materials to improve consistency across the brand portfolio
- Develop and apply new messaging to website and other sales, marketing, and PR materials, including blogs